The background to my listing for sale in Takapuna recently was an environment where 'challenging' barely described the market for sellers. Interest rates were just one factor contributing to low buyer interest. Compounded with how I listed my apartment at the same time as a long list of very similar apartments in the same building, there was strong competition. I'm not overstating this, it was tough going!
Alison and Lucy entered the situation with determination. Every step of their marketing strategy was explained clearly; and easy to follow. After a few open homes and private viewings, positive interest emerged and eventual success for me. The entire project, due to their skills, took just a few weeks from listing day to completion.
I don't hesitate to suggest this to anyone considering listing their property - don't look past Alison Parker and Lucy Hamilton. These personable agents with their strong and focussed application to the task at hand have my grateful thanks.
Alison Collett
Thank you Lucy & Ali for the brilliant experience I had with purchasing 4/45 Anzac St, Takapuna off you both.
You both worked out exactly what home I was looking for and listened to my requirements which made the process so " stress free", enjoyable and simple which I can't thank you enough for. And we only had to look at two houses before you found the exact home I was looking for.
I really enjoyed working with you both with your lovely personalities, and your honest and genuine character. You made the whole experience so easy and that without a doubt I highly recommend you to all 'home buyers' and 'sellers'.
My children and I are very happy with our home, and we thank you so much for your superb service.
Fran Malcolm
I have recently sold an apartment at the Sentinel building in Takapuna making use of the services of Alison Parker of Premium Real Estate Ltd.
Alison provided a highly professional approach which included: the development of a well-grounded overall strategy; practical price positioning to achieve the result I was seeking; use of a skilled photographer to emphasize the best features of the property and the development of an attractive polished brochure for effective promotion; good advice on the right combination of media to use to obtain the maximum number of viable prospects; and the selling skills to negotiate and close a successful deal.
What also impressed me was how Alison always kept me fully and promptly informed at every stage of the process, and always displayed enthusiasm towards obtaining a good sales outcome.
I would highly recommend her services if you wish to sell a property.
Chris Bonugli
I would like to thank you on behalf of the family for the great work you have done in helping us get a sale of Mums apartment in the Takapuna Sands. It has been great to work with an agent who understood our family situation and worked alongside as we got to the stage where we could put the property up for sale. I believe you read the market very accurately from the start both as to price range, method of sale and how to present to get the best result. Suffice to say we are delighted with the outcome in these market conditions.
Peter
Alison Parker was a delight to work with, in the selling of our Apartment 1705 The Sentinel.
Her real estate track records speak for itself, but I hasten to add we found her communication excellent, feedback timely and prompt, and her advice pertinent and fair.
Alison as a Sentinel resident has inside knowledge of this large 30 Floors Apartment Building, but her knowledge of Takapuna and the surrounding property area, is equally sound.
I can highly recommend Alison to any prospective seller or buyer, a warm and pleasant personality, professionally diligent and communicative, very experienced in real estate issues, exactly what a seller wants in today’s competitive market.
Alec K Waugh
Just before we leave our lovely home we wanted to let you know how grateful we are for your genuine efforts for the successful sale of our property.
Not only was it an enormously difficult time for Derek and his health issues, presenting the property then the conclusion of a sale the night before Derek flew out for overseas for treatment, it was also a very exciting, stressfree and fun time seeing the process take fold with you steering the ship and keeping control of the total marketing campaign and consistent with communication.
We had a choice of salespersons, from different agencies as well as your own but having been involved with real estate for decades, we had no difficulty deciding you were the person for us. You really believed in our property, Stanley Point and Devonport in general.
I hope other vendors follow our example by trusting your services.
Derek and Sally Holland
It is with pleasure that I provide this reference for Ally Parker. I have known her for approximately two years and during this time she marketed and subsequently sold my Stanley Point property.
She proved to be an able salesperson who successfully achieved a positive outcome for me.
Ali’s warm approach is evident by her energy, positivity and ability to listen and achieve what the client desires. These qualities coupled with direct but constructive advice without undue pressure make her a very pleasant person to deal with.
She consistently demonstrated a strong work ethic, always proving to be honest and hard working. She followed up diligently on any possible leads and at the same time always considered different and creative opportunities to attract potential buyers. Updates were regularly communicated and these were appreciated.
From my experience, Ally is a person of integrity who displays the skills of a successful sales agent whom I would have no hesitation in recommending.
Clarinda Franklin
We have recently, due to changing requirement of the family, sold and repurchased another family home. This was an enormous decision for us and one that we made with mixed emotions. We were hugely grateful to have Alison Parker as our real estate agent acting on our behalf in the role of both vendor and buyer. Ali was completely professional at all times, prompt, friendly, efficient and with great ideas for our marketing plan. She was empathetic to the demands of the seller who works full time and has three teenagers in the house (warning was often required!). Feedback from potential buyers was always gained and indeed lead us to making some cosmetic changes which ensured the house sold. Buying another house also involved some complicated negotiations and Ali spend large amounts of time brokering a deal that was ultimately suitable to all parties. I would recommend Ali to anyone considering her as their agent. She has a tremendous wealth of experience and local knowledge, hard working dedication that is evident by results she has achieved, but above all, cares about her clients and ultimately wants to see that person in the home right for them.
Colin and Terri Swager
When we decided to sell we brought in three agencies and of those three we felt it was only Premium who appraised our home on an individual basis and suggested an approach tailored specifically to the strengths of our property combined with the state of the market. We were impressed with Alison’s hard work and professionalism throughout the process and felt like she was trying to get the best possible outcome for us rather than simply closing the sale. There’s no doubt in our mind that we wouldn’t have achieved the fantastic price that we did had we gone with another agency.
C. Parker
First of all I want to say Congratulations on your BIG sale. Wow Alison that will take some topping for you!! Fantastic. You deserve it.
Secondly, I want to thank you for all your work to date. Over some 30 years I have worked with many real estate salespeople buying and selling and trained over 300, I have to say that your communication and skills would have to be among the very best I’ve encountered. When you’re selling a property, it’s really important to have continuous feedback and of course, so many sales people are too busy or don’t give that high enough priority.
I have really appreciated all the feedback you have given me throughout. I look forward to you getting the sale given all your effort.
Cathy Allen MBA AREINZ
I have had the pleasure of using Alison Parker as our real estate agent three times in the last three years. Her level of commitment and professionalism and her unique ability to listen and communicate is unequaled in her profession. With our two sales and our one purchase we were kept fully informed throughout the process and were impressed with her ability to negotiate with patience and honesty to ensure an excellent outcome in each instance.
Ray and Wendy Watkin
We are pleased to provide this reference in relation to Alison.
We first met Alison at the start of 2011 as we embarked upon both seeking to purchase a new home and to sell our existing one.
Alison showed both commitment and focus in relation to our real estate objectives.
Throughout the process we found Alison to be a friendly, communicative and knowledgeable representative who listens carefully to her clients and operates with integrity. We valued her honesty and her advice. We were very pleased with the outcome of both our sale and purchase transactions.
We have already recommended Alison to a number of people in the real estate market and will be delighted to continue to do so in the future.
It was a pleasure to work with Alison.
Julie and Garth Sinclair
We recently sold our family home in Takapuna through Alison Parker from Premium Real Estate. She was a pleasure to work with, very smart and hard working, and she did a superb job of designing a strategy and then marketing the property. Choosing a real estate agent to sell your biggest asset can be a bewildering choice - and after doing some research and talking to a few different agents - I’m so glad we went with Alison and Premium. I can’t recommend her highly enough - the result she achieved for us was fantastic.
Virginia
Relocating? Moving out?
Need an agent who’s devout?
Give Premium’s talent scout
Ali Parker a shout
Ali Parker is the belle
Who knows her business well
With Ali, all your fears will dispel
For your property she will list and sell
Marketing your real estate
And willing to accommodate
Ali Parker will try, at any rate
To close the deal so you can celebrate.