Alison joined the team at Premium Real Estate in July 1998 following a successful career in Auckland’s Eastern suburbs. Returning to her “grass roots” where she grew up and was educated, she took the opportunity to join the ‘niche market’ team at Premium who are renowned on the Shore for specialising in the $1,000,000 plus bracket.
Alison features in the top echelon and is considered an extremely valuable member of the company. She was NO. 1 SALESPERSON 2008/2009/2010 for Premium Real Estate, Takapuna and current NO. 2 SALESPERSON for the whole of the Premium Real Estate Group for 2013/14.
Her results speak for themselves, with record sales of $10,000,000 (New Zealand’s highest residential sale 2006) and $8,000,000 (2007). Delivering results across a broad band of residential real estate predominantly in Takapuna. She has carved out a niche market as the ‘apartment specialist’ including beachfront and clifftop properties and is recognised for creativity and innovation through the entire marketing process surpassing vendor expectations and by purchasers, that their dreams can be fulfilled.
By way of summary, Alison’s success in real estate can be described in FOUR words:
Alison has a broad understanding of the North Shore property market and spends considerable time in understanding the wants and needs of her diverse client base.
She is not distracted by the need to drive results from a broad base but works with a select core of clients whose expectations demand the best returns.
Her knowledge of the local market is without question, which is demonstrated by her ability to secure exclusive listings with the owners of some of the most desirable properties in Auckland.
Correspondingly, potential vendors are drawn to her knowing that she has a proven track record.
Alison’s style is demonstrated by her skill to draw in sales through innovative marketing, the ability to successfully negotiate and achieve closure. This results in not only sales on behalf of local residents but also international clients who choose to make New Zealand their home.
Alison delivers through the rapport she establishes with her vendors. Her skills are quickly recognised and tantamount to this, is the exceptional performance detailed on the following page.
A partnership with Alison will achieve results that meet or more than exceed your expectations.
Relocating? Moving out?
Need an agent who’s devout?
Give Premium’s talent scout
Ali Parker a shout
Ali Parker is the belle
Who knows her business well
With Ali, all your fears will dispel
For your property she will list and sell
Marketing your real estate
And willing to accommodate
Ali Parker will try, at any rate
To close the deal so you can celebrate
Christine De Lille
We recently sold our family home in Takapuna through Alison Parker from Premium Real Estate. She was a pleasure to work with, very smart and hard working, and she did a superb job of designing a strategy and then marketing the property. Choosing a real estate agent to sell your biggest asset can be a bewildering choice - and after doing some research and talking to a few different agents - I'm so glad we went with Alison and Premium. I can't recommend her highly enough - the result she achieved for us was fantastic.
We are pleased to provide this reference in relation to Alison.
We first met Alison at the start of 2011 as we embarked upon both seeking to purchase a new home and to sell our existing one.
Alison showed both commitment and focus in relation to our real estate objectives.
Throughout the process we found Alison to be a friendly, communicative and knowledgeable representative who listens carefully to her clients and operates with integrity. We valued her honesty and her advice. We were very pleased with the outcome of both our sale and purchase transactions.
We have already recommended Alison to a number of people in the real estate market and will be delighted to continue to do so in the future.
It was a pleasure to work with Alison.
Julie and Garth Sinclair
First of all I want to say Congratulations on your BIG sale. Wow Alison that will take some topping for you!! Fantastic. You deserve it.
Secondly, I want to thank you for all your work to date. Over some 30 years I have worked with many real estate salespeople buying and selling and trained over 300, I have to say that your communication and skills would have to be among the very best I've encountered. When you're selling a property, it's really important to have continuous feedback and of course, so many sales people are too busy or don't give that high enough priority.
I have really appreciated all the feedback you have given me throughout. I look forward to you getting the sale given all your effort.
Cathy Allen MBA AREINZ
When we decided to sell we brought in three agencies and of those three we felt it was only Premium who appraised our home on an individual basis and suggested an approach tailored specifically to the strengths of our property combined with the state of the market. We were impressed with Alison’s hard work and professionalism throughout the process and felt like she was trying to get the best possible outcome for us rather than simply closing the sale. There’s no doubt in our mind that we wouldn’t have achieved the fantastic price that we did had we gone with another agency.
We have recently, due to changing requirement of the family, sold and repurchased another family home. This was an enormous decision for us and one that we made with mixed emotions. We were hugely grateful to have Alison Parker as our real estate agent acting on our behalf in the role of both vendor and buyer. Ali was completely professional at all times, prompt, friendly, efficient and with great ideas for our marketing plan. She was empathetic to the demands of the seller who works full time and has three teenagers in the house (warning was often required!). Feedback from potential buyers was always gained and indeed lead us to making some cosmetic changes which ensured the house sold. Buying another house also involved some complicated negotiations and Ali spend large amounts of time brokering a deal that was ultimately suitable to all parties. I would recommend Ali to anyone considering her as their agent. She has a tremendous wealth of experience and local knowledge, hard working dedication that is evident by results she has achieved, but above all, cares about her clients and ultimately wants to see that person in the home right for them.
Colin and Terri Swager
I have had the pleasure of using Alison Parker as our real estate agent three times in the last three years. Her level of commitment and professionalism and her unique ability to listen and communicate is unequaled in her profession. With our two sales and our one purchase we were kept fully informed throughout the process and were impressed with her ability to negotiate with patience and honesty to ensure an excellent outcome in each instance.
Ray and Wendy Watkin
To Whom It May Concern
It is with pleasure that I provide this reference for Ally Parker. I have known her for approximately two years and during this time she marketed and subsequently sold my Stanley Point property.
She proved to be an able salesperson who successfully achieved a positive outcome for me.
Ally’s warm approach is evident by her energy, positivity and ability to listen and achieve what the client desires. These qualities coupled with direct but constructive advice without undue pressure make her a very pleasant person to deal with.
She consistently demonstrated a strong work ethic, always proving to be honest and hard working. She followed up diligently on any possible leads and at the same time always considered different and creative opportunities to attract potential buyers. Updates were regularly communicated and these were appreciated.
From my experience, Ally is a person of integrity who displays the skills of a successful sales agent whom I would have no hesitation in recommending.
Just before we leave our lovely home we wanted to let you know how grateful we are for your genuine efforts for the successful sale of our property.
Not only was it an enormously difficult time for Derek and his health issues, presenting the property then the conclusion of a sale the night before Derek flew out for overseas for treatment, it was also a very exciting, stressfree and fun time seeing the process take fold with you steering the ship and keeping control of the total marketing campaign and consistent with communication.
We had a choice of salespersons, from different agencies as well as your own but having been involved with real estate for decades, we had no difficulty deciding you were the person for us. You really believed in our property, Stanley Point and Devonport in general.
I hope other vendors follow our example by trusting your services.
Derek and Sally Holland